About Us

We are Salida's Flooring Specialists

Serving Chaffee, Saguache, and Fremont Counties, First Street Flooring takes great pride in our reputation for exceptional products and services. Our team will put their considerable knowledge to work for you to get the most out of your investment in you property. We will be there from start to finish to make certain your unique style and vision become a reality.

First Street Flooring
First Street Flooring

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Aaron's birthday
Aaron's birthday

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First Street Flooring
First Street Flooring

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Our Story

The history of First Street Flooring dates back to 1910. Over the years, the flooring store has had several different owners and locations. In 2006, it was purchased by Pip and Aaron Conrad. Needing additional space for the growing business, it was moved to 3rd Street in 2008, hence the name, First Street Flooring on Third!

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We attribute much of our success to our strong community ties. Since 2006, we have actively supported a wide range of local organizations through volunteer work and financial donations. Here at First Street Flooring, we know that it is vital for local businesses to support the community, and in turn that community thrives and supports local businesses.


While customers may find cheaper pricing in the big box stores, they won't see those corporations support local events and organizations! As your neighbor, we understand the power of word of mouth, and the value of reputation. We stand by our work and our products, and are proud of our reputation for fair prices and excellent service. Our goal is simple - satisfied customers!


We plan to be your neighbor for many years to come, and look forward to meeting you in our store, or on the streets of our beautiful town.

Say Hello!

Stop by our showroom in charming downtown Salida, give us a call, or drop us an email. Either way, we look forward to meeting you!

129 W. Third Street

Salida, Colorado 81201


Mon - Fri

10:00 am – 5:00 pm

We are happy to meet with you before or after hours if you would like to make an appointment.

We close for national holidays and the week between Christmas and New Years Day.

Thank you!
We'll get back to you within 24 hours!

Meet the Team
Pip & Aaron Conrad, Owners

Owners of First Street Flooring since 2006, Pip and Aaron met while they were both volunteering at the Cheetah Conservation Fund in Namibia, Africa. Pip was born in England, and Aaron was born and raised on the East Coast. While touring the U.S. by motorcycle, they both fell in love with the American West. When they found a property for sale outside of Salida, they knew they’d found their home. 

Pip and Aaron love the peace and quiet of the area and get outdoors every chance they can. Along with their pup, Apollo, they enjoy hiking, skiing, cross country skiing, gardening, camping, and travel.


Their advice: “Support your local businesses, they build the community that you love!"

email Pip

email Aaron

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Wendy Neikam

Design / Sales

A Texas native, Wendy loves the true community spirit of Salida and enjoys exploring the outdoors with her daughter and two dogs. She enjoys helping clients discover their unique design style and guiding them through the process.

Wendy's advice: "There is no wrong or right way to design a home. Find a few elements you love and design around that."

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Clayton Bonn

Project Manager

While born in Phoenix, Clayton has lived in Colorado since the age of four. He loves the active outdoor lifestyle that this area offers, especially snowboarding and 4-wheeling with his family. His favorite part of his job is helping people find solutions.

Clayton's advice: "In the end, it just doesn't pay to cut corners."

Mary Simmins

Project Manager

Mary is a 3rd generation Colorado native who loves gardening, traveling with her husband, and spending time with her kids and grandkids. She appreciates the community spirit of FSF and welcomes every opportunity to help customers. 

Mary's advice: "Many details go into flooring solutions, it's smart to work with experts who understand the entire process and the products." 

Drew Bensen
Drew Benson

Logistics Manager / Measurer

Originally from Florida, Drew has been a part of the FSF team for over 20 years, starting as an installer and joining the staff full time 11 years ago. He is an avid kayaker, outdoorsman, and enjoys disc golf. Drew loves animals of all kinds, and is known for being helpful to anyone who needs a hand. 

Drew's advice: "Flooring takes time and effort to get right, be flexible and open minded."